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INSIDE'S HUB

Sharp take and perspectives across Sales, Marketing, AI, HR, IT, Finance,
Customer Service & more—built to fuel smarter B2B growth.
The Role of Experiential Marketing in Modern B2B Strategy

Oct 9, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction B2B marketing has long relied on whitepapers, digital campaigns, and sales enablement content. However, as markets become...

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The Rise of Vertical Marketplaces in B2B Commerce

Oct 9, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction For years, B2B commerce revolved around horizontal marketplaces that offered everything to everyone. Businesses could buy everything...

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MercadoLibre’s B2B Expansion in Latin America: A New Era for Corporate Commerce

Oct 8, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction Latin America’s largest e-commerce platform, MercadoLibre, has taken a decisive step into the B2B sector with the...

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Amazon Business and the Future of B2B Procurement

Oct 8, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction While Amazon’s consumer business often dominates headlines, its B2B arm has been steadily transforming the way enterprises...

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Perfios and NeSL Partnership for AI-Driven Lending Stability

Oct 8, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction India’s fintech ecosystem has entered a new phase of innovation where artificial intelligence and verified data are...

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SaaS Consolidation in 2025 and the Battle for AI Talent

Oct 7, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction The global Software as a Service market is undergoing a dramatic shift. After years of expansion, where...

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How Agentic AI is Reshaping Global Trade for SMEs

Oct 7, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction Global trade has long been dominated by large corporations with the resources to manage complex logistics, documentation,...

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The Global Expansion of B2B E-commerce: Preparing for a $36 Trillion Market

Oct 2, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction The global B2B e-commerce market is projected to reach $36.16 trillion by 2026, outpacing B2C in both...

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Rising B2B Data Spend in 2025: Why Quality is Outweighing Quantity

Oct 2, 2025 Estimated Read Time: 4.5 mins

From the Editor’s Desk | Pineapple View Media

Introduction A new report forecasts significant growth in U.S. B2B data spending through 2025. Marketers are doubling down...

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MercadoLibre Expands Into B2B: Latin America’s Corporate Commerce Transformation

Oct 2, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction MercadoLibre, Latin America’s largest e-commerce platform, has officially launched a B2B-focused unit targeting corporate procurement in Brazil,...

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B2B IT Spend Forecast at $4.8 Trillion: What Enterprises Are Prioritizing

Oct 1, 2025 Estimated Read Time: 4.5 mins

From the Editor’s Desk | Pineapple View Media

Introduction HG Insights’ latest report projects that global B2B IT spending will reach $4.8 trillion between July 2025...

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AI Search Surpasses SEO for B2B Buyers: What Content Marketers Must Do Now

Oct 1, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction A recent industry study revealed that AI-powered search is now surpassing traditional search engines in how B2B...

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Amazon Business Reaches $35B and Quietly Redefines Procurement

Oct 1, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction Amazon Business has surpassed $35 billion in annual revenue, a milestone that underscores how quickly B2B commerce...

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Zeta Global’s Acquisition of Marigold Enterprise Division and Its Impact on Loyalty in B2B Martech

Oct 1, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction Zeta Global recently announced its acquisition of Marigold’s enterprise division, a move that is already being described...

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Nvidia’s $5 Billion Bet on Intel: A Game Changer for AI Infrastructure

Sep 19, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction Nvidia has announced a strategic investment of $5 billion in Intel by acquiring common stock at $23.28...

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Trust and Ethics in AI-Driven B2B Advertising and Licensing Deals

Sep 19, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction This year has seen increasing discussion about licensing deals between AI companies and media publishers. Meta, for...

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The Role of Human Creativity in Marketing Even as AI Becomes Embedded

Sep 18, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction AI is now embedded in nearly every stage of marketing, from content generation to campaign optimization. Yet...

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Adobe Expands Experience Platform with ROI-Focused AI Agents

Sep 18, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction Adobe has enhanced its Experience Platform with a suite of AI agents designed to handle targeted business...

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Amazon Automates Ad Creative to Empower SMB Advertising

Sep 17, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction Amazon recently introduced an AI-powered creative assistant designed to help small and medium-sized businesses (SMBs) generate multimedia...

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Agentic AI Avatars in B2B Sales and Marketing Funnels

Sep 17, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction The way B2B companies engage customers is changing rapidly. For decades, businesses relied on human sales reps,...

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AI Adoption in B2B: Report Shows Progress but Value Still Elusive

Sep 9, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction A report from Boston Consulting Group reveals that while 72 percent of employees say they regularly use...

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AWS Showcases Agentic AI and Generative Tools for Media at IBC2025

Sep 9, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction At IBC2025, AWS spotlighted generative AI and agentic services for media professionals. Their showcase includes tools like...

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ThinkMetadataAI: Agentic AI Automates Video Metadata for Better Engagement

Sep 9, 2025 Estimated Read Time: 3.5 mins

From the Editor’s Desk | Pineapple View Media

Introduction At IBC2025, ThinkAnalytics unveiled ThinkMetadataAI, an agentic AI engine for content metadata. The system generates multilingual, high-quality...

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Amazon Enters the AI Agent Arena with Its Quick Suite Workspace

Sep 9, 2025 Estimated Read Time: 3.5 mins

From the Editor’s Desk | Pineapple View Media

Introduction Amazon is stepping into the enterprise productivity space with an AI-powered workspace called Quick Suite. Currently in...

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Marketing Reimagined: AI-Powered Dynamic Messaging from HubSpot’s Inbound 2025

Sep 9, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction HubSpot’s Inbound 2025 event in San Francisco made one thing clear: the future of B2B marketing is...

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Vibe Coding and the Future of Secure Enterprise Development

Sep 4, 2025 Estimated Read Time: 3 mins

From the Editor’s Desk | Pineapple View Media

Introduction Software development is entering a new era where AI collaborates with humans in real time. One emerging...

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Zero Trust Security with Adaptive Intelligence

Sep 4, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction Cybersecurity threats are escalating, and traditional perimeter defenses are no longer sufficient. Zero Trust, the principle of...

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Conversational CX: Personalizing Engagement at Scale

Sep 4, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction The rise of conversational AI is changing how companies engage with customers. Static FAQs and scripted demos...

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Agentic AI and the Future of B2B Customer Service

Sep 4, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction Customer expectations in B2B are converging with those in B2C. Buyers want fast, personalized, and proactive support....

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Procurement Finance Powered by AI Integration Networks

Sep 4, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction Procurement has long been treated as a back-office function, focused on cost reduction and compliance. Today it...

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Real-Time Forecasting for the Agile CFO

Sep 3, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction The days of quarterly reviews are giving way to continuous forecasting. CFOs are under pressure to respond...

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Building Diversity and Inclusion with Intelligent HR Systems

Sep 3, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction Diversity, equity, and inclusion (DEI) are more than moral imperatives—they are business imperatives. Research consistently shows that...

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Predictive Retention and Workforce Analytics for B2B Growth

Sep 3, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction Talent retention has become one of the defining challenges for B2B organizations. Losing experienced employees disrupts client...

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Hybrid Campaign Models Where Humans and AI Co-Create

Sep 3, 2025 Estimated Read Time: 3 mins

From the Editor’s Desk | Pineapple View Media

Introduction The question of whether AI will replace human creativity in marketing has been answered: it will not....

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First-Party Data Marketing in the Cookieless Era

Sep 3, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction The era of third-party cookies is ending, and with it comes a fundamental reset in digital marketing....

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Account-Based Sales Enablement: Personalizing Engagement at Scale

Sep 2, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction Account-Based Marketing (ABM) has matured into a standard practice for targeting high-value customers. Now, sales enablement is...

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The New Science of Sales Forecasting: From Gut Feel to Predictive Precision

Sep 2, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction Forecasting has always been central to sales leadership, but for decades it relied largely on intuition. Managers...

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Workforce Futures: Building Engagement Through Intelligence and Empathy

Sep 2, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction The future of work is not defined by where employees sit but by how they feel. Engagement,...

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Marketing at Scale: When Automation Handles the Heavy Lifting

Sep 2, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction The demand for content and campaigns in B2B marketing has exploded. Buyers expect personalized messaging, timely engagement,...

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Sales Reimagined: Predictive Insights and the Rise of Value-Based Selling

Sep 2, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction The world of B2B sales is evolving rapidly. What was once an arena defined by cold calls,...

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TradeCentric Launches Analytics Plus to Unlock Strategic Value from B2B Integration Data
TradeCentric Launches Analytics Plus to Unlock Strategic Value from B2B Integration Data

August 20, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

TradeCentric introducedAnalytics Plusthis week, a premium analytics solution designed to transform integration data into actionable insights. The offering...

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Pega Tops Gartner’s Sales Force Automation Benchmarks for B2B Use Cases
Pega Tops Gartner’s Sales Force Automation Benchmarks for B2B Use Cases

August 20, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

This week Gartner released its 2025 Critical Capabilities report for Sales Force Automation platforms and Pega came out...

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VTEX Unveils Agentic AI for Omnichannel Commerce at Scale
VTEX Unveils Agentic AI for Omnichannel Commerce at Scale

August 20, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

During the VTEX Vision 2025 event this week, VTEX revealed a new omnichannel engine powered byagentic AI. This...

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B2BMX Heads to Advertising Week New York — A Must-Attend for Demand Gen Leaders
B2BMX Heads to Advertising Week New York — A Must-Attend for Demand Gen Leaders

August 20, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

This week it was announced thatB2BMX will anchor its own pavilion inside Advertising Week New York 2025. The...

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Apple’s Voice-First Overhaul: The Siri Revival That Could Redefine Human–Computer Interaction
Apple’s Voice-First Overhaul: The Siri Revival That Could Redefine Human–Computer Interaction

August 12th, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

Apple is quietly converging on a seismic shift in user interface design: a voice-first overhaul powered by a...

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Global Privacy Shift in 2025 — How B2B Brands Are Rewriting Customer Targeting
Global Privacy Shift in 2025 — How B2B Brands Are Rewriting Customer Targeting

August 12th, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

2025 has brought a significant tightening of global data privacy regulations, reshaping how B2B brands target and engage...

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Real-Time Procurement Networks — The New CFO Power Tool
Real-Time Procurement Networks — The New CFO Power Tool

August 12th, 2025 Estimated Read Time: 8.5 mins

From the Editor’s Desk | Pineapple View Media

In the past, procurement was often seen as a back-office function focused on cost control. In 2025, it...

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AI-Driven Sentiment Analysis Reshaping Enterprise CX
AI-Driven Sentiment Analysis Reshaping Enterprise CX

August 12th, 2025 Estimated Read Time: 9.5 mins

From the Editor’s Desk | Pineapple View Media

Customer experience in B2B markets has entered a new phase, one driven byAI-powered sentiment analysis. No longer limited...

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B2B Sales Playbooks Shift to Value-Based Pricing Amid Economic Volatility
B2B Sales Playbooks Shift to Value-Based Pricing Amid Economic Volatility

August 5th, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

Global B2B sales strategies are undergoing a structural shift. With economic uncertainty, fluctuating procurement budgets, and heightened buyer...

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Rise of First-Party Data Marketing — Navigating the Cookie-Less Future
Rise of First-Party Data Marketing — Navigating the Cookie-Less Future

August 5th, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

As the final phase-out of third-party cookies approaches, B2B marketers are racing torebuild their data strategiesaround first-party insights....

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Hybrid Work 3.0 — Reimagining Employee Experience and Retention
Hybrid Work 3.0 — Reimagining Employee Experience and Retention

August 5th, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

Hybrid work is evolving again. The first wave (2020–2021) focused on remote enablement. The second (2022–2023) balanced flexibility...

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Zero Trust in 2025 – The New B2B Security Mandate
Zero Trust in 2025 – The New B2B Security Mandate

August 5th, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

Cybersecurity has entered a new era. With hybrid work now the default, cloud ecosystems sprawling, and supply chain...

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PROS and Commerce Unite to Revolutionize B2B Digital Commerce
PROS and Commerce Unite to Revolutionize B2B Digital Commerce

July 31, 2025 Estimated Read Time: 8.5 mins

From the Editor’s Desk | Pineapple View Media

This week, PROS (AI-powered pricing and CPQ specialists) and Commerce (formerly BigCommerce) announced a strategic partnership to merge...

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Oracle Stepping Up in Europe — $3B Investment in AI-Ready Cloud Infrastructure
Oracle Stepping Up in Europe — $3B Investment in AI-Ready Cloud Infrastructure

July 31, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

This week, Oracle announced a landmark commitment to invest$3 billionin cloud and AI infrastructure acrossGermany and the Netherlandsover...

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AI Delivers Rapid ROI in UK/EU Go-To-Market Teams
AI Delivers Rapid ROI in UK/EU Go-To-Market Teams

July 31, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

A new report from B2B operations experts across the UK and EU reveals thatalmost two-thirds of B2B revenue...

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$32 Trillion B2B Ecommerce Surge — Platforms Race to Meet Demand
$32 Trillion B2B Ecommerce Surge — Platforms Race to Meet Demand

July 21, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

This week, global B2B ecommerce passed a new milestone: projected to reach$32 trillion by 2027, according to new...

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LiveOne + Synervoz Launch Voice-Enabled B2B Marketing Suite
LiveOne + Synervoz Launch Voice-Enabled B2B Marketing Suite

July 21, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

In a bold move this week, media-tech companyLiveOneand voice tech innovatorSynervozannounced a joint B2B offering: aninteractive, voice-activated marketing...

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Stargate Scale-Up — ChatGPT & Oracle Power Next-Gen AI at Gigawatt Scale
Stargate Scale-Up — ChatGPT & Oracle Power Next-Gen AI at Gigawatt Scale

July 21, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

This week marks a monumental leap in AI infrastructure: OpenAI and Oracle have agreed to expand the Stargate...

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Fusion AI Summit 2025 — Turning AI Potential into B2B Transformation
Fusion AI Summit 2025 — Turning AI Potential into B2B Transformation

July 21, 2025 Estimated Read Time: 10 mins

From the Editor’s Desk | Pineapple View Media

This week in Visakhapatnam, India, theFusion AI Summit (July 25–26, 2025)took center stage—showcasing the next frontier of B2B...

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Deeto Raises $12.5M — Elevating Customer Voice as a B2B Growth Engine
Deeto Raises $12.5M — Elevating Customer Voice as a B2B Growth Engine

July 21, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

Deeto, a fast-rising Israeli B2B SaaS company, has raised$12.5 million in Series A fundingthis week to expand its...

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AI-Powered GTM in the UK & EU — From Pilots to Payback
AI-Powered GTM in the UK & EU — From Pilots to Payback

July 14, 2025 Estimated Read Time: 10 mins

From the Editor’s Desk | Pineapple View Media

Fresh surveys from enterprise marketing groups across the UK and EU reveal something remarkable:AI adoption in B2B GTM...

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AI ROI in B2B Sales: Why the UK & EU Are Leading the Way in 2025
AI ROI in B2B Sales: Why the UK & EU Are Leading the Way in 2025

July 14, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

In 2025, AI is finally delivering measurable ROI for B2B sales teams—and nowhere is this more evident than...

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B2B Demand Gen Budgets Surge: Insights from the 2025 Benchmark Report
B2B Demand Gen Budgets Surge: Insights from the 2025 Benchmark Report

July 14, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

It’s official: B2B marketers are putting their money where their growth is.The latest Demand Gen Benchmark Report shows...

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Generative AI Is Mainstream: 42% of Marketers Use It Weekly
Generative AI Is Mainstream: 42% of Marketers Use It Weekly

July 14, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

If you thought generative AI was just a passing trend, think again.According to a new McKinsey & AMA...

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Cookieless & Intent Data: The New Frontier of B2B Lead Generation in 2025
Cookieless & Intent Data: The New Frontier of B2B Lead Generation in 2025

July 14, 2025 Estimated Read Time: 5-6 mins

From the Editor’s Desk | Pineapple View Media

The era of third-party cookies is ending—and B2B marketers are rethinking everything.The Cookieless ChallengeFor years, B2B demand generation...

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AI Tools That Are Redefining Demand Generation in 2025
AI Tools That Are Redefining Demand Generation in 2025

July 14, 2025 Estimated Read Time: 5-6 mins

From the Editor’s Desk | Pineapple View Media

AI isn’t just part of marketing—it’s at the core of the highest-performing demand gen programs today.According to DesignRush,...

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LinkedIn Launches LiDDA: A New Era for B2B Attribution
LinkedIn Launches LiDDA: A New Era for B2B Attribution

July 14, 2025 Estimated Read Time: 5-6 mins

From the Editor’s Desk | Pineapple View Media

Attribution has always been the Achilles heel of B2B marketing.When your buyers engage across LinkedIn, search, email, dark...

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Digital Sales Rooms & AI Personalization: The B2B Sales Trends You Can’t Ignore
Digital Sales Rooms & AI Personalization: The B2B Sales Trends You Can’t Ignore

July 14, 2025 Estimated Read Time: 5-6 mins

From the Editor’s Desk | Pineapple View Media

B2B selling has never been more complex—or more digital.As buyers take control of their journeys, traditional sales outreach...

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Agentic AI Advertising Becomes Reality
Agentic AI Advertising Becomes Reality

July 8, 2025 Estimated Read Time: 8 mins

From the Editor’s Desk | Pineapple View Media

Agentic AI—systems that autonomously create, test, and optimize campaigns—is moving from concept to mainstream. This evolution promises efficiency...

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GenAI and Disinformation Security Reshape Marketing
GenAI and Disinformation Security Reshape Marketing

July 8, 2025 Estimated Read Time: 8 mins

From the Editor’s Desk | Pineapple View Media

Two forces are converging to redefine B2B marketing: the rise of generative AI and the need to combat...

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B2B Buyers Prefer Rep-Free Journeys
B2B Buyers Prefer Rep-Free Journeys

July 8, 2025 Estimated Read Time: 8 mins

From the Editor’s Desk | Pineapple View Media

A quiet revolution is reshaping B2B buying: most decision-makers now prefer a purchase journey with minimal sales rep...

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LinkedIn Video Monetization – Creator Economy Goes B2B
LinkedIn Video Monetization – Creator Economy Goes B2B

July 8, 2025 Estimated Read Time: 8 mins

From the Editor’s Desk | Pineapple View Media

In mid-2025, LinkedIn rolled out expanded monetization tools for professional creators and publishers. With video quickly surpassing static...

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Digital Channels Now Dominate B2B Marketing Budgets
Digital Channels Now Dominate B2B Marketing Budgets

July 8, 2025 Estimated Read Time: 8 mins

From the Editor’s Desk | Pineapple View Media

B2B marketing budgets have officially crossed the digital tipping point. In 2025, over 60% of total spend now...

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LinkedIn Video Monetization – Creator Economy Goes B2B
LinkedIn Video Monetization – Creator Economy Goes B2B

July 8, 2025 Estimated Read Time: 8 mins

From the Editor’s Desk | Pineapple View Media

In mid-2025, LinkedIn rolled out expanded monetization tools for professional creators and publishers. With video quickly surpassing static...

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Conversational Product Demos—Zoom + Drift Redefine B2B Selling
Conversational Product Demos—Zoom + Drift Redefine B2B Selling

July 1, 2025 Estimated Read Time: 8 mins

From the Editor’s Desk | Pineapple View Media

Zoom and Drift have partnered to bring AI-powered live demos into the B2B sales process.Why It MattersStatic demos...

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B2B Ad Budgets Surge as CMOs Bet on Always-On Campaigns
B2B Ad Budgets Surge as CMOs Bet on Always-On Campaigns

July 1, 2025 Estimated Read Time: 8 mins

From the Editor’s Desk | Pineapple View Media

According to Gartner, B2B ad budgets have reached record highs as CMOs shift to continuous engagement.Why It MattersModern...

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EU AI Act—The Age of Compliance Begins
EU AI Act—The Age of Compliance Begins

July 1, 2025 Estimated Read Time: 8 mins

From the Editor’s Desk | Pineapple View Media

In June 2025, the EU finalized the AI Act, establishing the world’s first comprehensive legal framework for AI...

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LinkedIn Sponsored Thought Leadership—Monetizing Influence in B2B
LinkedIn Sponsored Thought Leadership—Monetizing Influence in B2B

July 1, 2025 Estimated Read Time: 8 mins

From the Editor’s Desk | Pineapple View Media

In July 2025, LinkedIn expanded Sponsored Thought Leadership, empowering professionals to monetize their expertise. Brands now partner directly...

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Google’s Gemini AI for Workspace — The Dawn of Generative Productivity in B2B
Google’s Gemini AI for Workspace — The Dawn of Generative Productivity in B2B

July 1, 2025 Estimated Read Time: 8 mins

From the Editor’s Desk | Pineapple View Media

On June 28, Google announced the broad rollout of Gemini AI across Google Workspace, signaling a defining moment...

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Infosys × Adobe: A New Dawn for AI-Powered Marketing
Infosys × Adobe: A New Dawn for AI-Powered Marketing

June 24, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

On June 18, Infosys and Adobe jointly unveiled a strategic collaboration aimed at transforming how brands harness artificial...

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Salesforce's Ariel Kelman Unveils AI Agents as the Next Frontier
Salesforce’s Ariel Kelman Unveils AI Agents as the Next Frontier

June 24, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

At Cannes Lions 2025, Salesforce President and CMO Ariel Kelman took center stage to reveal the company's next-generation...

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Digital Channels Now Dominate B2B Marketing Spend
Digital Channels Now Dominate B2B Marketing Spend

June 24, 2025 Estimated Read Time: 6 mins

From the Editor’s Desk | Pineapple View Media

Gartner's June 2025 CMO Spend Survey revealed a turning point: digital channels now represent61% of total B2B marketing...

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Brand Gravity — Rethinking B2B Growth in a Funnel-Free Era
Brand Gravity — Rethinking B2B Growth in a Funnel-Free Era

June 24, 2025 Estimated Read Time: 6 mins

From the Editor’s Desk | Pineapple View Media

On June 24, marketing strategist Lisa Cole releasedBrand Gravity: How to Create Magnetic Pull in the Age of...

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Breaking the Mold — Why Cross-Industry Collaboration Is the New Growth Strategy
Breaking the Mold — Why Cross-Industry Collaboration Is the New Growth Strategy

June 13, 2025 Estimated Read Time: 6 mins

From the Editor’s Desk | Pineapple View Media

In 2025, innovation no longer lives in silos. The most exciting progress is emerging at the intersection of...

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Cannes Lions 2025 — The CMO's New Mandate in a Converging World
Cannes Lions 2025 — The CMO’s New Mandate in a Converging World

June 13, 2025 Estimated Read Time: 6 mins

From the Editor’s Desk | Pineapple View Media

At the 2025 Cannes Lions International Festival of Creativity, it wasn't the usual spectacle of cinematic storytelling or...

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Breaking the Mold — Why Cross-Industry Collaboration Is the New Growth Strategy
Breaking the Mold — Why Cross-Industry Collaboration Is the New Growth Strategy

June 13, 2025 Estimated Read Time: 6 mins

From the Editor’s Desk | Pineapple View Media

In 2025, innovation no longer lives in silos. The most exciting progress is emerging at the intersection of...

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EY Studio+: Reshaping Enterprise Marketing with a Unified Vision
EY Studio+: Reshaping Enterprise Marketing with a Unified Vision

June 13, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

In a bold move that signals the shifting paradigm of marketing services in enterprise ecosystems, Ernst & Young...

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Adobe's AI Agents — The Future of B2B Web Engagement Starts Here
Adobe’s AI Agents — The Future of B2B Web Engagement Starts Here

June 11, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Adobe's latest innovation—AI-powered digital agents—signals a new chapter in user experience design. These tools aren't just about automating...

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AI, Trust, and the First-Party Data Awakening
AI, Trust, and the First-Party Data Awakening

June 11, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Each June brings clarity on where marketing is headed, and in 2025, three trends dominate the conversation: AI...

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Thought Leadership Reimagined — How Vereigen Media's Series Sets a New B2B Benchmark
Thought Leadership Reimagined — How Vereigen Media’s Series Sets a New B2B Benchmark

June 11, 2025 Estimated Read Time: 6 mins

From the Editor’s Desk | Pineapple View Media

Thought leadership isn't what it used to be—and that's a good thing. Vereigen Media's launch of “Direct from...

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AI in Sales Enablement — Automating Insight, Not Relationships
AI in Sales Enablement — Automating Insight, Not Relationships

June 11, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Sales teams aren't being replaced by AI—they're being supercharged. In 2025, the best sales orgs are the ones...

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The Death of MQLs: Why B2B Needs a New Scoring System
The Death of MQLs: Why B2B Needs a New Scoring System

June 4, 2025

From the Editor’s Desk | Pineapple View Media

For years, the Marketing Qualified Lead (MQL) has been the backbone of B2B demand generation strategies. However, in...

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Adobe Summit 2025 — The Content Velocity Era Has Arrived
Adobe Summit 2025 — The Content Velocity Era Has Arrived

June 4, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

The theme at Adobe Summit this year was clear: content velocity. As marketing demands explode and personalization becomes...

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Trust Through Purpose — Why B2B Buyers Care About Sustainability Now
Trust Through Purpose — Why B2B Buyers Care About Sustainability Now

June 4, 2025 Estimated Read Time: 6 mins

From the Editor’s Desk | Pineapple View Media

According to Deloitte's 2025 research, B2B buyers are prioritizing sustainability like never before. And it's not lip service....

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LinkedIn's B2B Creator Shift — Why Your Next Influencer Works at a Desk
LinkedIn’s B2B Creator Shift — Why Your Next Influencer Works at a Desk

May 28, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

LinkedIn's latest B2B playbook is crystal clear: creator-led content is shaping the buyer journey. And it's not just...

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From Funnel to Flywheel: Reshaping the B2B Buyer Journey
From Funnel to Flywheel: Reshaping the B2B Buyer Journey

May 28, 2025

From the Editor’s Desk | Pineapple View Media

The traditional sales funnel—Awareness, Consideration, Decision—is losing its relevance in the B2B world. Today's buyers aren't moving linearly;...

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Demand Gen in 2025: What's Working, What's Dead
Demand Gen in 2025: What’s Working, What’s Dead

May 28, 2025

From the Editor’s Desk | Pineapple View Media

Demand generation has evolved dramatically over the past few years. In 2025, the focus is squarely on precision,...

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Why Most Content Syndication Campaigns Fail (And How to Fix Them)
Why Most Content Syndication Campaigns Fail (And How to Fix Them)

May 28, 2025

From the Editor’s Desk | Pineapple View Media

Content syndication is a staple in many B2B demand generation strategies, but its potential is often undermined by...

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ABM Is Not a Tool, It's a Strategy — Here's How to Get It Right
ABM Is Not a Tool, It’s a Strategy — Here’s How to Get It Right

May 28, 2025

From the Editor’s Desk | Pineapple View Media

Account-Based Marketing (ABM) has been one of the most talked-about strategies in B2B over the past decade. Yet...

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The New Alignment: Sales and Marketing Must Share KPIs
The New Alignment: Sales and Marketing Must Share KPIs

May 28, 2025

From the Editor’s Desk | Pineapple View Media

Traditional B2B organizations have long struggled with the misalignment between sales and marketing. The root cause? Disconnected goals....

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Revenue Operations in B2B: The Secret Weapon for Scale
Revenue Operations in B2B: The Secret Weapon for Scale

May 28, 2025

From the Editor’s Desk | Pineapple View Media

Revenue Operations—or RevOps—is no longer a buzzword. It's become the backbone of scalable growth in modern B2B companies....

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How to Shorten B2B Sales Cycles in 2025
How to Shorten B2B Sales Cycles in 2025

May 28, 2025

From the Editor’s Desk | Pineapple View Media

B2B sales cycles are notoriously long—but they don't have to be. By removing friction and aligning closely with...

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Is Your Lead Pipeline Broken? 5 Signs You're Wasting Budget
Is Your Lead Pipeline Broken? 5 Signs You’re Wasting Budget

May 28, 2025

From the Editor’s Desk | Pineapple View Media

A lead pipeline should be a predictable path to revenue. But in many B2B organizations, it's a leaky...

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The Rise of Self-Serve B2B Buying: What It Means for Sales Teams
The Rise of Self-Serve B2B Buying: What It Means for Sales Teams

May 28, 2025

From the Editor’s Desk | Pineapple View Media

B2B buyers increasingly want to buy on their own terms. They're researching anonymously, consuming content at their own...

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Top 5 Industries Investing Big in Demand Gen This Year
Top 5 Industries Investing Big in Demand Gen This Year

May 21, 2025

From the Editor’s Desk | Pineapple View Media

Some sectors are doubling down on demand generation in 2025 as they push for accelerated growth and greater...

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Intent Data Isn't Magic. It's Math — Here's How to Use It Right
Intent Data Isn’t Magic. It’s Math — Here’s How to Use It Right

May 21, 2025

From the Editor’s Desk | Pineapple View Media

Intent data has taken center stage in modern B2B marketing, but many teams misuse it—or expect miracles. It's...

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The Real Role of AI in B2B Lead Gen (Spoiler: It's Not Replacing You)
The Real Role of AI in B2B Lead Gen (Spoiler: It’s Not Replacing You)

May 21, 2025

From the Editor’s Desk | Pineapple View Media

Artificial intelligence is transforming B2B marketing—but not in the way you might think. Rather than replacing marketers, AI...

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Privacy-First Lead Generation: Adapting to the New Data Landscape
Privacy-First Lead Generation: Adapting to the New Data Landscape

May 21, 2025

From the Editor’s Desk | Pineapple View Media

The days of unchecked data collection are over. With global privacy laws tightening, B2B marketers must prioritize consent,...

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How to Build a Clean, Compliant B2B Database in 2025
How to Build a Clean, Compliant B2B Database in 2025

May 21, 2025

From the Editor’s Desk | Pineapple View Media

A clean database is a marketer's secret weapon. Inaccurate or outdated data leads to wasted budget, poor targeting,...

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Marketing Automation Tools Are Useless Without Strategy
Marketing Automation Tools Are Useless Without Strategy

May 21, 2025

From the Editor’s Desk | Pineapple View Media

Marketing automation promises efficiency and scale—but it can also amplify bad practices. Without a clear strategy, automation simply...

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B2B Marketing Outlook Mid-2025: Budgets, Tools, and Buyer Behaviour
B2B Marketing Outlook Mid-2025: Budgets, Tools, and Buyer Behaviour

May 21, 2025

From the Editor’s Desk | Pineapple View Media

As we reach the mid-point of 2025, B2B marketing is evolving faster than ever. The convergence of AI,...

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The Hidden Costs of Relying on Bad Publisher Networks
The Hidden Costs of Relying on Bad Publisher Networks

May 21, 2025

From the Editor’s Desk | Pineapple View Media

Outsourcing lead generation to the wrong publishers can quietly drain your budget, poison your CRM, and ruin campaign...

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Why Tech Companies Are Doubling Down on Lead Quality
Why Tech Companies Are Doubling Down on Lead Quality

May 21, 2025

From the Editor’s Desk | Pineapple View Media

In 2025, tech firms are learning that high lead volume doesn't always equal high performance. Instead, the focus...

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What B2B Brands Can Learn from D2C Growth Marketing
What B2B Brands Can Learn from D2C Growth Marketing

May 21, 2025

From the Editor’s Desk | Pineapple View Media

B2B and D2C may target different buyers, but growth principles often overlap. In fact, many B2B marketers are...

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How CMOs Are Rewriting Their Playbooks in 2025
How CMOs Are Rewriting Their Playbooks in 2025

May 14, 2025

From the Editor’s Desk | Pineapple View Media

The modern CMO in 2025 is part strategist, part technologist, and part revenue driver. Gone are the days...

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The CMO-CFO Gap: Building Trust Through Revenue-Driven Marketing
The CMO-CFO Gap: Building Trust Through Revenue-Driven Marketing

May 14, 2025

From the Editor’s Desk | Pineapple View Media

In many organizations, the gap between CMOs and CFOs remains wide. Marketing is seen as a cost center,...

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Outsourcing Lead Gen: When to Do It and When to Keep It In-House
Outsourcing Lead Gen: When to Do It and When to Keep It In-House

May 14, 2025

From the Editor’s Desk | Pineapple View Media

B2B companies often face a crucial decision: should lead generation be managed internally or outsourced to experts? The...

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Client Management in Demand Gen: Why It's Your Biggest Differentiator
Client Management in Demand Gen: Why It’s Your Biggest Differentiator

May 14, 2025

From the Editor’s Desk | Pineapple View Media

In a crowded demand gen space, where services may seem commoditized, client management is the true differentiator. How...

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The Case for Always-On Campaigns in a B2B World That Never Stops
The Case for Always-On Campaigns in a B2B World That Never Stops

May 14, 2025

From the Editor’s Desk | Pineapple View Media

Traditional campaign models have a start and end date—but buyers don't work that way. In 2025, always-on campaigns...

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The Creator Economy Meets AI: Transforming Digital Content at Scale
The Creator Economy Meets AI: Transforming Digital Content at Scale

May 14, 2025

From the Editor’s Desk | Pineapple View Media

How AI tools are revolutionizing content creation and distribution for creators and brands alike.The creator economy has reshaped...

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Rewriting Customer Journeys: The Predictive Marketing Revolution
Rewriting Customer Journeys: The Predictive Marketing Revolution

May 14, 2025

From the Editor’s Desk | Pineapple View Media

Leveraging AI and intent data to anticipate buyer behavior and orchestrate personalized experiences.The traditional linear funnel no longer...

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The Rise of Human-Centric B2B Campaigns: Selling to People, Not Accounts
The Rise of Human-Centric B2B Campaigns: Selling to People, Not Accounts

May 14, 2025

From the Editor’s Desk | Pineapple View Media

Why authentic storytelling and personal connections outperform traditional tactics in B2B marketing.Today's B2B buyers crave genuine connections. Cold...

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From Data Warehouses to Real-Time Intelligence: Accelerating Marketing Impact
From Data Warehouses to Real-Time Intelligence: Accelerating Marketing Impact

May 14, 2025

From the Editor’s Desk | Pineapple View Media

How marketers are evolving from static data storage to actionable, real-time insights.Collecting data is only half the battle...

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Marketing Ops: The Unsung Hero Driving Scalable Growth
Marketing Ops: The Unsung Hero Driving Scalable Growth

May 14, 2025

From the Editor’s Desk | Pineapple View Media

Why robust marketing operations fuel campaign success and sustainable growth.Creative ideas fail without operational excellence. Marketing Ops teams...

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Breaking Silos: Creating Unified Demand and Brand Teams
Breaking Silos: Creating Unified Demand and Brand Teams

May 07, 2025

From the Editor’s Desk | Pineapple View Media

Why combining brand storytelling with demand generation accelerates growth.The old divide between brand awareness and demand generation is...

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The End of the Funnel? Embracing Complex Buyer Journeys
The End of the Funnel? Embracing Complex Buyer Journeys

May 07, 2025

From the Editor’s Desk | Pineapple View Media

Why the classic marketing funnel no longer fits today's multi-touch, nonlinear buyer paths.Funnels imply orderly, linear progress. Modern...

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Cyber Resilience: Beyond Security to Business Continuity
Cyber Resilience: Beyond Security to Business Continuity

May 07, 2025

From the Editor’s Desk | Pineapple View Media

How marketers prepare for digital crises and protect brand trust.Cybersecurity focuses on prevention; cyber resilience prepares for recovery....

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Ethical AI in Advertising: Balancing Power with Responsibility
Ethical AI in Advertising: Balancing Power with Responsibility

May 07, 2025

From the Editor’s Desk | Pineapple View Media

How brands can leverage AI while maintaining transparency, fairness, and consumer trust.AI offers unprecedented targeting and optimization capabilities....

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Smarter Spend: Marketing KPIs That Matter After Budget Cuts
Smarter Spend: Marketing KPIs That Matter After Budget Cuts

May 07, 2025

From the Editor’s Desk | Pineapple View Media

How marketers are focusing on efficiency, revenue impact, and long-term value.With tighter budgets, marketing leaders must justify spend...

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Step Into the Future: How Virtual Reality Is Revolutionizing B2B Networking
Step Into the Future: How Virtual Reality Is Revolutionizing B2B Networking

May 07, 2025

From the Editor’s Desk | Pineapple View Media

In a world where physical events are often costly and restrictive, Virtual Reality (VR) conferences are emerging as...

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Unlocking the Buyer's Mind: The Rise of Neuro-Marketing in B2B
Unlocking the Buyer’s Mind: The Rise of Neuro-Marketing in B2B

May 07, 2025

From the Editor’s Desk | Pineapple View Media

Neuro-marketing—the study of how the brain responds to marketing stimuli—is no longer just a consumer market play. B2B...

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Augmented Intelligence: The Future of Sales Is Human + Machine
Augmented Intelligence: The Future of Sales Is Human + Machine

May 07, 2025

From the Editor’s Desk | Pineapple View Media

Augmented intelligence blends human intuition with AI-powered insights to create sales teams that work smarter, not harder. Unlike...

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Dark Data: The Untapped Goldmine in Your Organization
Dark Data: The Untapped Goldmine in Your Organization

May 07, 2025

From the Editor’s Desk | Pineapple View Media

Most businesses collect massive amounts of data, but much of it remains unused and unlabeled — known as...

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Beyond Firewalls: Embracing Zero Trust for Next-Gen Enterprise Security
Beyond Firewalls: Embracing Zero Trust for Next-Gen Enterprise Security

May 07, 2025

From the Editor’s Desk | Pineapple View Media

As cyber threats grow more sophisticated, traditional perimeter-based security models are becoming obsolete. Enter Zero Trust Architecture—a security...

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Quantum Leap: How Quantum Computing Could Transform Business Analytics
Quantum Leap: How Quantum Computing Could Transform Business Analytics

May 07, 2025

From the Editor’s Desk | Pineapple View Media

Quantum computing, once the stuff of science fiction, is quickly emerging as a game-changer for business analytics. Unlike...

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Small Voices, Big Impact: Micro-Influencers in B2B Marketing
Small Voices, Big Impact: Micro-Influencers in B2B Marketing

April 30, 2025

From the Editor’s Desk | Pineapple View Media

While celebrity endorsements dominate consumer marketing, B2B is witnessing a shift towards micro-influencers — specialized experts with smaller,...

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Connected and Fast: How 5G and IoT are Transforming B2B Supply Chains
Connected and Fast: How 5G and IoT are Transforming B2B Supply Chains

April 30, 2025

From the Editor’s Desk | Pineapple View Media

The convergence of 5G networks and the Internet of Things (IoT) is ushering in a new era of...

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Exploring the B2B Metaverse: Innovation at the Digital Frontier
Exploring the B2B Metaverse: Innovation at the Digital Frontier

April 30, 2025

From the Editor’s Desk | Pineapple View Media

The metaverse — immersive, persistent virtual worlds — is no longer just a consumer fantasy. Forward-thinking B2B companies...

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Balancing Innovation and Integrity: The Ethics of AI in B2B Decisions
Balancing Innovation and Integrity: The Ethics of AI in B2B Decisions

April 30, 2025

From the Editor’s Desk | Pineapple View Media

Artificial Intelligence is transforming how B2B companies make critical decisions—from pricing strategies to hiring and customer segmentation. However,...

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Navigating the New Normal: How Hybrid Work is Shaping B2B Collaboration
Navigating the New Normal: How Hybrid Work is Shaping B2B Collaboration

April 30, 2025

From the Editor’s Desk | Pineapple View Media

The shift to hybrid work models is redefining how B2B teams collaborate. Combining in-office and remote work offers...

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Speak Up: The Rising Importance of Voice Search in B2B Marketing
Speak Up: The Rising Importance of Voice Search in B2B Marketing

April 30, 2025

From the Editor’s Desk | Pineapple View Media

Voice-activated technologies like smart speakers and virtual assistants are changing how buyers find information—and B2B marketers need to...

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Data Privacy Matters: Building Trust Through Responsible Customer Data Handling
Data Privacy Matters: Building Trust Through Responsible Customer Data Handling

April 30, 2025

From the Editor’s Desk | Pineapple View Media

With data breaches making headlines and regulations like GDPR and CCPA reshaping compliance, customer data privacy is top...

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Game On: How Gamification is Revolutionizing B2B Sales and Training
Game On: How Gamification is Revolutionizing B2B Sales and Training

April 30, 2025

From the Editor’s Desk | Pineapple View Media

Gamification—the use of game elements in non-game contexts—is gaining momentum in B2B sales and employee training. By incorporating...

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Beyond Green: Embedding Sustainability into B2B Business Models
Beyond Green: Embedding Sustainability into B2B Business Models

April 30, 2025

From the Editor’s Desk | Pineapple View Media

Sustainability is no longer just a corporate social responsibility initiative—it's becoming a fundamental business driver in the B2B...

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