Oct 9, 2025 Estimated Read Time: 5 mins
From the Editor’s Desk | Pineapple View Media
Introduction B2B marketing has long relied on whitepapers, digital campaigns, and sales enablement content. However, as markets become...
Read MoreOct 9, 2025 Estimated Read Time: 5 mins
From the Editor’s Desk | Pineapple View Media
Introduction For years, B2B commerce revolved around horizontal marketplaces that offered everything to everyone. Businesses could buy everything...
Read MoreOct 8, 2025 Estimated Read Time: 5 mins
From the Editor’s Desk | Pineapple View Media
Introduction Latin America’s largest e-commerce platform, MercadoLibre, has taken a decisive step into the B2B sector with the...
Read MoreOct 8, 2025 Estimated Read Time: 5 mins
From the Editor’s Desk | Pineapple View Media
Introduction While Amazon’s consumer business often dominates headlines, its B2B arm has been steadily transforming the way enterprises...
Read MoreOct 8, 2025 Estimated Read Time: 5 mins
From the Editor’s Desk | Pineapple View Media
Introduction India’s fintech ecosystem has entered a new phase of innovation where artificial intelligence and verified data are...
Read MoreOct 7, 2025 Estimated Read Time: 5 mins
From the Editor’s Desk | Pineapple View Media
Introduction The global Software as a Service market is undergoing a dramatic shift. After years of expansion, where...
Read MoreOct 7, 2025 Estimated Read Time: 5 mins
From the Editor’s Desk | Pineapple View Media
Introduction Global trade has long been dominated by large corporations with the resources to manage complex logistics, documentation,...
Read MoreOct 2, 2025 Estimated Read Time: 5 mins
From the Editor’s Desk | Pineapple View Media
Introduction The global B2B e-commerce market is projected to reach $36.16 trillion by 2026, outpacing B2C in both...
Read MoreOct 2, 2025 Estimated Read Time: 4.5 mins
From the Editor’s Desk | Pineapple View Media
Introduction A new report forecasts significant growth in U.S. B2B data spending through 2025. Marketers are doubling down...
Read MoreOct 2, 2025 Estimated Read Time: 4 mins
From the Editor’s Desk | Pineapple View Media
Introduction MercadoLibre, Latin America’s largest e-commerce platform, has officially launched a B2B-focused unit targeting corporate procurement in Brazil,...
Read MoreOct 1, 2025 Estimated Read Time: 4.5 mins
From the Editor’s Desk | Pineapple View Media
Introduction HG Insights’ latest report projects that global B2B IT spending will reach $4.8 trillion between July 2025...
Read MoreOct 1, 2025 Estimated Read Time: 4 mins
From the Editor’s Desk | Pineapple View Media
Introduction A recent industry study revealed that AI-powered search is now surpassing traditional search engines in how B2B...
Read MoreOct 1, 2025 Estimated Read Time: 4 mins
From the Editor’s Desk | Pineapple View Media
Introduction Amazon Business has surpassed $35 billion in annual revenue, a milestone that underscores how quickly B2B commerce...
Read MoreOct 1, 2025 Estimated Read Time: 4 mins
From the Editor’s Desk | Pineapple View Media
Introduction Zeta Global recently announced its acquisition of Marigold’s enterprise division, a move that is already being described...
Read MoreSep 19, 2025 Estimated Read Time: 4 mins
From the Editor’s Desk | Pineapple View Media
Introduction Nvidia has announced a strategic investment of $5 billion in Intel by acquiring common stock at $23.28...
Read MoreSep 19, 2025 Estimated Read Time: 5 mins
From the Editor’s Desk | Pineapple View Media
Introduction This year has seen increasing discussion about licensing deals between AI companies and media publishers. Meta, for...
Read MoreSep 18, 2025 Estimated Read Time: 4 mins
From the Editor’s Desk | Pineapple View Media
Introduction AI is now embedded in nearly every stage of marketing, from content generation to campaign optimization. Yet...
Read MoreSep 18, 2025 Estimated Read Time: 5 mins
From the Editor’s Desk | Pineapple View Media
Introduction Adobe has enhanced its Experience Platform with a suite of AI agents designed to handle targeted business...
Read MoreSep 17, 2025 Estimated Read Time: 4 mins
From the Editor’s Desk | Pineapple View Media
Introduction Amazon recently introduced an AI-powered creative assistant designed to help small and medium-sized businesses (SMBs) generate multimedia...
Read MoreSep 17, 2025 Estimated Read Time: 5 mins
From the Editor’s Desk | Pineapple View Media
Introduction The way B2B companies engage customers is changing rapidly. For decades, businesses relied on human sales reps,...
Read MoreSep 9, 2025 Estimated Read Time: 4 mins
From the Editor’s Desk | Pineapple View Media
Introduction A report from Boston Consulting Group reveals that while 72 percent of employees say they regularly use...
Read MoreSep 9, 2025 Estimated Read Time: 4 mins
From the Editor’s Desk | Pineapple View Media
Introduction At IBC2025, AWS spotlighted generative AI and agentic services for media professionals. Their showcase includes tools like...
Read MoreSep 9, 2025 Estimated Read Time: 3.5 mins
From the Editor’s Desk | Pineapple View Media
Introduction At IBC2025, ThinkAnalytics unveiled ThinkMetadataAI, an agentic AI engine for content metadata. The system generates multilingual, high-quality...
Read MoreSep 9, 2025 Estimated Read Time: 3.5 mins
From the Editor’s Desk | Pineapple View Media
Introduction Amazon is stepping into the enterprise productivity space with an AI-powered workspace called Quick Suite. Currently in...
Read MoreSep 9, 2025 Estimated Read Time: 4 mins
From the Editor’s Desk | Pineapple View Media
Introduction HubSpot’s Inbound 2025 event in San Francisco made one thing clear: the future of B2B marketing is...
Read MoreSep 4, 2025 Estimated Read Time: 3 mins
From the Editor’s Desk | Pineapple View Media
Introduction Software development is entering a new era where AI collaborates with humans in real time. One emerging...
Read MoreSep 4, 2025 Estimated Read Time: 4 mins
From the Editor’s Desk | Pineapple View Media
Introduction Cybersecurity threats are escalating, and traditional perimeter defenses are no longer sufficient. Zero Trust, the principle of...
Read MoreSep 4, 2025 Estimated Read Time: 5 mins
From the Editor’s Desk | Pineapple View Media
Introduction The rise of conversational AI is changing how companies engage with customers. Static FAQs and scripted demos...
Read MoreSep 4, 2025 Estimated Read Time: 4 mins
From the Editor’s Desk | Pineapple View Media
Introduction Customer expectations in B2B are converging with those in B2C. Buyers want fast, personalized, and proactive support....
Read MoreSep 4, 2025 Estimated Read Time: 4 mins
From the Editor’s Desk | Pineapple View Media
Introduction Procurement has long been treated as a back-office function, focused on cost reduction and compliance. Today it...
Read MoreSep 3, 2025 Estimated Read Time: 5 mins
From the Editor’s Desk | Pineapple View Media
Introduction The days of quarterly reviews are giving way to continuous forecasting. CFOs are under pressure to respond...
Read MoreSep 3, 2025 Estimated Read Time: 4 mins
From the Editor’s Desk | Pineapple View Media
Introduction Diversity, equity, and inclusion (DEI) are more than moral imperatives—they are business imperatives. Research consistently shows that...
Read MoreSep 3, 2025 Estimated Read Time: 5 mins
From the Editor’s Desk | Pineapple View Media
Introduction Talent retention has become one of the defining challenges for B2B organizations. Losing experienced employees disrupts client...
Read MoreSep 3, 2025 Estimated Read Time: 3 mins
From the Editor’s Desk | Pineapple View Media
Introduction The question of whether AI will replace human creativity in marketing has been answered: it will not....
Read MoreSep 3, 2025 Estimated Read Time: 4 mins
From the Editor’s Desk | Pineapple View Media
Introduction The era of third-party cookies is ending, and with it comes a fundamental reset in digital marketing....
Read MoreSep 2, 2025 Estimated Read Time: 4 mins
From the Editor’s Desk | Pineapple View Media
Introduction Account-Based Marketing (ABM) has matured into a standard practice for targeting high-value customers. Now, sales enablement is...
Read MoreSep 2, 2025 Estimated Read Time: 4 mins
From the Editor’s Desk | Pineapple View Media
Introduction Forecasting has always been central to sales leadership, but for decades it relied largely on intuition. Managers...
Read MoreSep 2, 2025 Estimated Read Time: 5 mins
From the Editor’s Desk | Pineapple View Media
Introduction The future of work is not defined by where employees sit but by how they feel. Engagement,...
Read MoreSep 2, 2025 Estimated Read Time: 4 mins
From the Editor’s Desk | Pineapple View Media
Introduction The demand for content and campaigns in B2B marketing has exploded. Buyers expect personalized messaging, timely engagement,...
Read MoreSep 2, 2025 Estimated Read Time: 5 mins
From the Editor’s Desk | Pineapple View Media
Introduction The world of B2B sales is evolving rapidly. What was once an arena defined by cold calls,...
Read MoreAugust 20, 2025 Estimated Read Time: 9 mins
From the Editor’s Desk | Pineapple View Media
TradeCentric introducedAnalytics Plusthis week, a premium analytics solution designed to transform integration data into actionable insights. The offering...
Read MoreAugust 20, 2025 Estimated Read Time: 9 mins
From the Editor’s Desk | Pineapple View Media
This week Gartner released its 2025 Critical Capabilities report for Sales Force Automation platforms and Pega came out...
Read MoreAugust 20, 2025 Estimated Read Time: 9 mins
From the Editor’s Desk | Pineapple View Media
During the VTEX Vision 2025 event this week, VTEX revealed a new omnichannel engine powered byagentic AI. This...
Read MoreAugust 20, 2025 Estimated Read Time: 9 mins
From the Editor’s Desk | Pineapple View Media
This week it was announced thatB2BMX will anchor its own pavilion inside Advertising Week New York 2025. The...
Read MoreAugust 12th, 2025 Estimated Read Time: 9 mins
From the Editor’s Desk | Pineapple View Media
Apple is quietly converging on a seismic shift in user interface design: a voice-first overhaul powered by a...
Read MoreAugust 12th, 2025 Estimated Read Time: 9 mins
From the Editor’s Desk | Pineapple View Media
2025 has brought a significant tightening of global data privacy regulations, reshaping how B2B brands target and engage...
Read MoreAugust 12th, 2025 Estimated Read Time: 8.5 mins
From the Editor’s Desk | Pineapple View Media
In the past, procurement was often seen as a back-office function focused on cost control. In 2025, it...
Read MoreAugust 12th, 2025 Estimated Read Time: 9.5 mins
From the Editor’s Desk | Pineapple View Media
Customer experience in B2B markets has entered a new phase, one driven byAI-powered sentiment analysis. No longer limited...
Read MoreAugust 5th, 2025 Estimated Read Time: 9 mins
From the Editor’s Desk | Pineapple View Media
Global B2B sales strategies are undergoing a structural shift. With economic uncertainty, fluctuating procurement budgets, and heightened buyer...
Read MoreAugust 5th, 2025 Estimated Read Time: 9 mins
From the Editor’s Desk | Pineapple View Media
As the final phase-out of third-party cookies approaches, B2B marketers are racing torebuild their data strategiesaround first-party insights....
Read MoreAugust 5th, 2025 Estimated Read Time: 9 mins
From the Editor’s Desk | Pineapple View Media
Hybrid work is evolving again. The first wave (2020–2021) focused on remote enablement. The second (2022–2023) balanced flexibility...
Read MoreAugust 5th, 2025 Estimated Read Time: 9 mins
From the Editor’s Desk | Pineapple View Media
Cybersecurity has entered a new era. With hybrid work now the default, cloud ecosystems sprawling, and supply chain...
Read MoreJuly 31, 2025 Estimated Read Time: 8.5 mins
From the Editor’s Desk | Pineapple View Media
This week, PROS (AI-powered pricing and CPQ specialists) and Commerce (formerly BigCommerce) announced a strategic partnership to merge...
Read MoreJuly 31, 2025 Estimated Read Time: 9 mins
From the Editor’s Desk | Pineapple View Media
This week, Oracle announced a landmark commitment to invest$3 billionin cloud and AI infrastructure acrossGermany and the Netherlandsover...
Read MoreJuly 31, 2025 Estimated Read Time: 9 mins
From the Editor’s Desk | Pineapple View Media
A new report from B2B operations experts across the UK and EU reveals thatalmost two-thirds of B2B revenue...
Read MoreJuly 21, 2025 Estimated Read Time: 9 mins
From the Editor’s Desk | Pineapple View Media
This week, global B2B ecommerce passed a new milestone: projected to reach$32 trillion by 2027, according to new...
Read MoreJuly 21, 2025 Estimated Read Time: 9 mins
From the Editor’s Desk | Pineapple View Media
In a bold move this week, media-tech companyLiveOneand voice tech innovatorSynervozannounced a joint B2B offering: aninteractive, voice-activated marketing...
Read MoreJuly 21, 2025 Estimated Read Time: 9 mins
From the Editor’s Desk | Pineapple View Media
This week marks a monumental leap in AI infrastructure: OpenAI and Oracle have agreed to expand the Stargate...
Read MoreJuly 21, 2025 Estimated Read Time: 10 mins
From the Editor’s Desk | Pineapple View Media
This week in Visakhapatnam, India, theFusion AI Summit (July 25–26, 2025)took center stage—showcasing the next frontier of B2B...
Read MoreJuly 21, 2025 Estimated Read Time: 9 mins
From the Editor’s Desk | Pineapple View Media
Deeto, a fast-rising Israeli B2B SaaS company, has raised$12.5 million in Series A fundingthis week to expand its...
Read MoreJuly 14, 2025 Estimated Read Time: 10 mins
From the Editor’s Desk | Pineapple View Media
Fresh surveys from enterprise marketing groups across the UK and EU reveal something remarkable:AI adoption in B2B GTM...
Read MoreJuly 14, 2025 Estimated Read Time: 5 mins
From the Editor’s Desk | Pineapple View Media
In 2025, AI is finally delivering measurable ROI for B2B sales teams—and nowhere is this more evident than...
Read MoreJuly 14, 2025 Estimated Read Time: 5 mins
From the Editor’s Desk | Pineapple View Media
It’s official: B2B marketers are putting their money where their growth is.The latest Demand Gen Benchmark Report shows...
Read MoreJuly 14, 2025 Estimated Read Time: 5 mins
From the Editor’s Desk | Pineapple View Media
If you thought generative AI was just a passing trend, think again.According to a new McKinsey & AMA...
Read MoreJuly 14, 2025 Estimated Read Time: 5-6 mins
From the Editor’s Desk | Pineapple View Media
The era of third-party cookies is ending—and B2B marketers are rethinking everything.The Cookieless ChallengeFor years, B2B demand generation...
Read MoreJuly 14, 2025 Estimated Read Time: 5-6 mins
From the Editor’s Desk | Pineapple View Media
AI isn’t just part of marketing—it’s at the core of the highest-performing demand gen programs today.According to DesignRush,...
Read MoreJuly 14, 2025 Estimated Read Time: 5-6 mins
From the Editor’s Desk | Pineapple View Media
Attribution has always been the Achilles heel of B2B marketing.When your buyers engage across LinkedIn, search, email, dark...
Read MoreJuly 14, 2025 Estimated Read Time: 5-6 mins
From the Editor’s Desk | Pineapple View Media
B2B selling has never been more complex—or more digital.As buyers take control of their journeys, traditional sales outreach...
Read MoreJuly 8, 2025 Estimated Read Time: 8 mins
From the Editor’s Desk | Pineapple View Media
Agentic AI—systems that autonomously create, test, and optimize campaigns—is moving from concept to mainstream. This evolution promises efficiency...
Read MoreJuly 8, 2025 Estimated Read Time: 8 mins
From the Editor’s Desk | Pineapple View Media
Two forces are converging to redefine B2B marketing: the rise of generative AI and the need to combat...
Read MoreJuly 8, 2025 Estimated Read Time: 8 mins
From the Editor’s Desk | Pineapple View Media
A quiet revolution is reshaping B2B buying: most decision-makers now prefer a purchase journey with minimal sales rep...
Read MoreJuly 8, 2025 Estimated Read Time: 8 mins
From the Editor’s Desk | Pineapple View Media
In mid-2025, LinkedIn rolled out expanded monetization tools for professional creators and publishers. With video quickly surpassing static...
Read MoreJuly 8, 2025 Estimated Read Time: 8 mins
From the Editor’s Desk | Pineapple View Media
B2B marketing budgets have officially crossed the digital tipping point. In 2025, over 60% of total spend now...
Read MoreJuly 8, 2025 Estimated Read Time: 8 mins
From the Editor’s Desk | Pineapple View Media
In mid-2025, LinkedIn rolled out expanded monetization tools for professional creators and publishers. With video quickly surpassing static...
Read MoreJuly 1, 2025 Estimated Read Time: 8 mins
From the Editor’s Desk | Pineapple View Media
Zoom and Drift have partnered to bring AI-powered live demos into the B2B sales process.Why It MattersStatic demos...
Read MoreJuly 1, 2025 Estimated Read Time: 8 mins
From the Editor’s Desk | Pineapple View Media
According to Gartner, B2B ad budgets have reached record highs as CMOs shift to continuous engagement.Why It MattersModern...
Read MoreJuly 1, 2025 Estimated Read Time: 8 mins
From the Editor’s Desk | Pineapple View Media
In June 2025, the EU finalized the AI Act, establishing the world’s first comprehensive legal framework for AI...
Read MoreJuly 1, 2025 Estimated Read Time: 8 mins
From the Editor’s Desk | Pineapple View Media
In July 2025, LinkedIn expanded Sponsored Thought Leadership, empowering professionals to monetize their expertise. Brands now partner directly...
Read MoreJuly 1, 2025 Estimated Read Time: 8 mins
From the Editor’s Desk | Pineapple View Media
On June 28, Google announced the broad rollout of Gemini AI across Google Workspace, signaling a defining moment...
Read MoreJune 24, 2025 Estimated Read Time: 5 mins
From the Editor’s Desk | Pineapple View Media
On June 18, Infosys and Adobe jointly unveiled a strategic collaboration aimed at transforming how brands harness artificial...
Read MoreJune 24, 2025 Estimated Read Time: 5 mins
From the Editor’s Desk | Pineapple View Media
At Cannes Lions 2025, Salesforce President and CMO Ariel Kelman took center stage to reveal the company's next-generation...
Read MoreJune 24, 2025 Estimated Read Time: 6 mins
From the Editor’s Desk | Pineapple View Media
Gartner's June 2025 CMO Spend Survey revealed a turning point: digital channels now represent61% of total B2B marketing...
Read MoreJune 24, 2025 Estimated Read Time: 6 mins
From the Editor’s Desk | Pineapple View Media
On June 24, marketing strategist Lisa Cole releasedBrand Gravity: How to Create Magnetic Pull in the Age of...
Read MoreJune 13, 2025 Estimated Read Time: 6 mins
From the Editor’s Desk | Pineapple View Media
In 2025, innovation no longer lives in silos. The most exciting progress is emerging at the intersection of...
Read MoreJune 13, 2025 Estimated Read Time: 6 mins
From the Editor’s Desk | Pineapple View Media
At the 2025 Cannes Lions International Festival of Creativity, it wasn't the usual spectacle of cinematic storytelling or...
Read MoreJune 13, 2025 Estimated Read Time: 6 mins
From the Editor’s Desk | Pineapple View Media
In 2025, innovation no longer lives in silos. The most exciting progress is emerging at the intersection of...
Read MoreJune 13, 2025 Estimated Read Time: 5 mins
From the Editor’s Desk | Pineapple View Media
In a bold move that signals the shifting paradigm of marketing services in enterprise ecosystems, Ernst & Young...
Read MoreJune 11, 2025 Estimated Read Time: 5 mins
From the Editor’s Desk | Pineapple View Media
Adobe's latest innovation—AI-powered digital agents—signals a new chapter in user experience design. These tools aren't just about automating...
Read MoreJune 11, 2025 Estimated Read Time: 5 mins
From the Editor’s Desk | Pineapple View Media
Each June brings clarity on where marketing is headed, and in 2025, three trends dominate the conversation: AI...
Read MoreJune 11, 2025 Estimated Read Time: 6 mins
From the Editor’s Desk | Pineapple View Media
Thought leadership isn't what it used to be—and that's a good thing. Vereigen Media's launch of “Direct from...
Read MoreJune 11, 2025 Estimated Read Time: 5 mins
From the Editor’s Desk | Pineapple View Media
Sales teams aren't being replaced by AI—they're being supercharged. In 2025, the best sales orgs are the ones...
Read MoreJune 4, 2025
From the Editor’s Desk | Pineapple View Media
For years, the Marketing Qualified Lead (MQL) has been the backbone of B2B demand generation strategies. However, in...
Read MoreJune 4, 2025 Estimated Read Time: 5 mins
From the Editor’s Desk | Pineapple View Media
The theme at Adobe Summit this year was clear: content velocity. As marketing demands explode and personalization becomes...
Read MoreJune 4, 2025 Estimated Read Time: 6 mins
From the Editor’s Desk | Pineapple View Media
According to Deloitte's 2025 research, B2B buyers are prioritizing sustainability like never before. And it's not lip service....
Read MoreMay 28, 2025 Estimated Read Time: 5 mins
From the Editor’s Desk | Pineapple View Media
LinkedIn's latest B2B playbook is crystal clear: creator-led content is shaping the buyer journey. And it's not just...
Read MoreMay 28, 2025
From the Editor’s Desk | Pineapple View Media
The traditional sales funnel—Awareness, Consideration, Decision—is losing its relevance in the B2B world. Today's buyers aren't moving linearly;...
Read MoreMay 28, 2025
From the Editor’s Desk | Pineapple View Media
Demand generation has evolved dramatically over the past few years. In 2025, the focus is squarely on precision,...
Read MoreMay 28, 2025
From the Editor’s Desk | Pineapple View Media
Content syndication is a staple in many B2B demand generation strategies, but its potential is often undermined by...
Read MoreMay 28, 2025
From the Editor’s Desk | Pineapple View Media
Account-Based Marketing (ABM) has been one of the most talked-about strategies in B2B over the past decade. Yet...
Read MoreMay 28, 2025
From the Editor’s Desk | Pineapple View Media
Traditional B2B organizations have long struggled with the misalignment between sales and marketing. The root cause? Disconnected goals....
Read MoreMay 28, 2025
From the Editor’s Desk | Pineapple View Media
Revenue Operations—or RevOps—is no longer a buzzword. It's become the backbone of scalable growth in modern B2B companies....
Read MoreMay 28, 2025
From the Editor’s Desk | Pineapple View Media
B2B sales cycles are notoriously long—but they don't have to be. By removing friction and aligning closely with...
Read MoreMay 28, 2025
From the Editor’s Desk | Pineapple View Media
A lead pipeline should be a predictable path to revenue. But in many B2B organizations, it's a leaky...
Read MoreMay 28, 2025
From the Editor’s Desk | Pineapple View Media
B2B buyers increasingly want to buy on their own terms. They're researching anonymously, consuming content at their own...
Read MoreMay 21, 2025
From the Editor’s Desk | Pineapple View Media
Some sectors are doubling down on demand generation in 2025 as they push for accelerated growth and greater...
Read MoreMay 21, 2025
From the Editor’s Desk | Pineapple View Media
Intent data has taken center stage in modern B2B marketing, but many teams misuse it—or expect miracles. It's...
Read MoreMay 21, 2025
From the Editor’s Desk | Pineapple View Media
Artificial intelligence is transforming B2B marketing—but not in the way you might think. Rather than replacing marketers, AI...
Read MoreMay 21, 2025
From the Editor’s Desk | Pineapple View Media
The days of unchecked data collection are over. With global privacy laws tightening, B2B marketers must prioritize consent,...
Read MoreMay 21, 2025
From the Editor’s Desk | Pineapple View Media
A clean database is a marketer's secret weapon. Inaccurate or outdated data leads to wasted budget, poor targeting,...
Read MoreMay 21, 2025
From the Editor’s Desk | Pineapple View Media
Marketing automation promises efficiency and scale—but it can also amplify bad practices. Without a clear strategy, automation simply...
Read MoreMay 21, 2025
From the Editor’s Desk | Pineapple View Media
As we reach the mid-point of 2025, B2B marketing is evolving faster than ever. The convergence of AI,...
Read MoreMay 21, 2025
From the Editor’s Desk | Pineapple View Media
Outsourcing lead generation to the wrong publishers can quietly drain your budget, poison your CRM, and ruin campaign...
Read MoreMay 21, 2025
From the Editor’s Desk | Pineapple View Media
In 2025, tech firms are learning that high lead volume doesn't always equal high performance. Instead, the focus...
Read MoreMay 21, 2025
From the Editor’s Desk | Pineapple View Media
B2B and D2C may target different buyers, but growth principles often overlap. In fact, many B2B marketers are...
Read MoreMay 14, 2025
From the Editor’s Desk | Pineapple View Media
The modern CMO in 2025 is part strategist, part technologist, and part revenue driver. Gone are the days...
Read MoreMay 14, 2025
From the Editor’s Desk | Pineapple View Media
In many organizations, the gap between CMOs and CFOs remains wide. Marketing is seen as a cost center,...
Read MoreMay 14, 2025
From the Editor’s Desk | Pineapple View Media
B2B companies often face a crucial decision: should lead generation be managed internally or outsourced to experts? The...
Read MoreMay 14, 2025
From the Editor’s Desk | Pineapple View Media
In a crowded demand gen space, where services may seem commoditized, client management is the true differentiator. How...
Read MoreMay 14, 2025
From the Editor’s Desk | Pineapple View Media
Traditional campaign models have a start and end date—but buyers don't work that way. In 2025, always-on campaigns...
Read MoreMay 14, 2025
From the Editor’s Desk | Pineapple View Media
How AI tools are revolutionizing content creation and distribution for creators and brands alike.The creator economy has reshaped...
Read MoreMay 14, 2025
From the Editor’s Desk | Pineapple View Media
Leveraging AI and intent data to anticipate buyer behavior and orchestrate personalized experiences.The traditional linear funnel no longer...
Read MoreMay 14, 2025
From the Editor’s Desk | Pineapple View Media
Why authentic storytelling and personal connections outperform traditional tactics in B2B marketing.Today's B2B buyers crave genuine connections. Cold...
Read MoreMay 14, 2025
From the Editor’s Desk | Pineapple View Media
How marketers are evolving from static data storage to actionable, real-time insights.Collecting data is only half the battle...
Read MoreMay 14, 2025
From the Editor’s Desk | Pineapple View Media
Why robust marketing operations fuel campaign success and sustainable growth.Creative ideas fail without operational excellence. Marketing Ops teams...
Read MoreMay 07, 2025
From the Editor’s Desk | Pineapple View Media
Why combining brand storytelling with demand generation accelerates growth.The old divide between brand awareness and demand generation is...
Read MoreMay 07, 2025
From the Editor’s Desk | Pineapple View Media
Why the classic marketing funnel no longer fits today's multi-touch, nonlinear buyer paths.Funnels imply orderly, linear progress. Modern...
Read MoreMay 07, 2025
From the Editor’s Desk | Pineapple View Media
How marketers prepare for digital crises and protect brand trust.Cybersecurity focuses on prevention; cyber resilience prepares for recovery....
Read MoreMay 07, 2025
From the Editor’s Desk | Pineapple View Media
How brands can leverage AI while maintaining transparency, fairness, and consumer trust.AI offers unprecedented targeting and optimization capabilities....
Read MoreMay 07, 2025
From the Editor’s Desk | Pineapple View Media
How marketers are focusing on efficiency, revenue impact, and long-term value.With tighter budgets, marketing leaders must justify spend...
Read MoreMay 07, 2025
From the Editor’s Desk | Pineapple View Media
In a world where physical events are often costly and restrictive, Virtual Reality (VR) conferences are emerging as...
Read MoreMay 07, 2025
From the Editor’s Desk | Pineapple View Media
Neuro-marketing—the study of how the brain responds to marketing stimuli—is no longer just a consumer market play. B2B...
Read MoreMay 07, 2025
From the Editor’s Desk | Pineapple View Media
Augmented intelligence blends human intuition with AI-powered insights to create sales teams that work smarter, not harder. Unlike...
Read MoreMay 07, 2025
From the Editor’s Desk | Pineapple View Media
Most businesses collect massive amounts of data, but much of it remains unused and unlabeled — known as...
Read MoreMay 07, 2025
From the Editor’s Desk | Pineapple View Media
As cyber threats grow more sophisticated, traditional perimeter-based security models are becoming obsolete. Enter Zero Trust Architecture—a security...
Read MoreMay 07, 2025
From the Editor’s Desk | Pineapple View Media
Quantum computing, once the stuff of science fiction, is quickly emerging as a game-changer for business analytics. Unlike...
Read MoreApril 30, 2025
From the Editor’s Desk | Pineapple View Media
While celebrity endorsements dominate consumer marketing, B2B is witnessing a shift towards micro-influencers — specialized experts with smaller,...
Read MoreApril 30, 2025
From the Editor’s Desk | Pineapple View Media
The convergence of 5G networks and the Internet of Things (IoT) is ushering in a new era of...
Read MoreApril 30, 2025
From the Editor’s Desk | Pineapple View Media
The metaverse — immersive, persistent virtual worlds — is no longer just a consumer fantasy. Forward-thinking B2B companies...
Read MoreApril 30, 2025
From the Editor’s Desk | Pineapple View Media
Artificial Intelligence is transforming how B2B companies make critical decisions—from pricing strategies to hiring and customer segmentation. However,...
Read MoreApril 30, 2025
From the Editor’s Desk | Pineapple View Media
The shift to hybrid work models is redefining how B2B teams collaborate. Combining in-office and remote work offers...
Read MoreApril 30, 2025
From the Editor’s Desk | Pineapple View Media
Voice-activated technologies like smart speakers and virtual assistants are changing how buyers find information—and B2B marketers need to...
Read MoreApril 30, 2025
From the Editor’s Desk | Pineapple View Media
With data breaches making headlines and regulations like GDPR and CCPA reshaping compliance, customer data privacy is top...
Read MoreApril 30, 2025
From the Editor’s Desk | Pineapple View Media
Gamification—the use of game elements in non-game contexts—is gaining momentum in B2B sales and employee training. By incorporating...
Read MoreApril 30, 2025
From the Editor’s Desk | Pineapple View Media
Sustainability is no longer just a corporate social responsibility initiative—it's becoming a fundamental business driver in the B2B...
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