INSIDE'S HUB

Oct 9, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction B2B marketing has long relied on whitepapers, digital campaigns, and sales enablement content. However, as markets become...

Oct 9, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction For years, B2B commerce revolved around horizontal marketplaces that offered everything to everyone. Businesses could buy everything...

Oct 8, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction Latin America’s largest e-commerce platform, MercadoLibre, has taken a decisive step into the B2B sector with the...

Oct 8, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction While Amazon’s consumer business often dominates headlines, its B2B arm has been steadily transforming the way enterprises...

Oct 8, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction India’s fintech ecosystem has entered a new phase of innovation where artificial intelligence and verified data are...

Oct 7, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction The global Software as a Service market is undergoing a dramatic shift. After years of expansion, where...

Oct 7, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction Global trade has long been dominated by large corporations with the resources to manage complex logistics, documentation,...

Oct 2, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction The global B2B e-commerce market is projected to reach $36.16 trillion by 2026, outpacing B2C in both...

Oct 2, 2025 Estimated Read Time: 4.5 mins

From the Editor’s Desk | Pineapple View Media

Introduction A new report forecasts significant growth in U.S. B2B data spending through 2025. Marketers are doubling down...

Oct 2, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction MercadoLibre, Latin America’s largest e-commerce platform, has officially launched a B2B-focused unit targeting corporate procurement in Brazil,...

Oct 1, 2025 Estimated Read Time: 4.5 mins

From the Editor’s Desk | Pineapple View Media

Introduction HG Insights’ latest report projects that global B2B IT spending will reach $4.8 trillion between July 2025...

Oct 1, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction A recent industry study revealed that AI-powered search is now surpassing traditional search engines in how B2B...

Oct 1, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction Amazon Business has surpassed $35 billion in annual revenue, a milestone that underscores how quickly B2B commerce...

Oct 1, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction Zeta Global recently announced its acquisition of Marigold’s enterprise division, a move that is already being described...

Sep 19, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction Nvidia has announced a strategic investment of $5 billion in Intel by acquiring common stock at $23.28...

Sep 19, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction This year has seen increasing discussion about licensing deals between AI companies and media publishers. Meta, for...

Sep 18, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction AI is now embedded in nearly every stage of marketing, from content generation to campaign optimization. Yet...

Sep 18, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction Adobe has enhanced its Experience Platform with a suite of AI agents designed to handle targeted business...

Sep 17, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction Amazon recently introduced an AI-powered creative assistant designed to help small and medium-sized businesses (SMBs) generate multimedia...

Sep 17, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction The way B2B companies engage customers is changing rapidly. For decades, businesses relied on human sales reps,...

Sep 9, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction A report from Boston Consulting Group reveals that while 72 percent of employees say they regularly use...

Sep 9, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction At IBC2025, AWS spotlighted generative AI and agentic services for media professionals. Their showcase includes tools like...

Sep 9, 2025 Estimated Read Time: 3.5 mins

From the Editor’s Desk | Pineapple View Media

Introduction At IBC2025, ThinkAnalytics unveiled ThinkMetadataAI, an agentic AI engine for content metadata. The system generates multilingual, high-quality...

Sep 9, 2025 Estimated Read Time: 3.5 mins

From the Editor’s Desk | Pineapple View Media

Introduction Amazon is stepping into the enterprise productivity space with an AI-powered workspace called Quick Suite. Currently in...

Sep 9, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction HubSpot’s Inbound 2025 event in San Francisco made one thing clear: the future of B2B marketing is...

Sep 4, 2025 Estimated Read Time: 3 mins

From the Editor’s Desk | Pineapple View Media

Introduction Software development is entering a new era where AI collaborates with humans in real time. One emerging...

Sep 4, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction Cybersecurity threats are escalating, and traditional perimeter defenses are no longer sufficient. Zero Trust, the principle of...

Sep 4, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction The rise of conversational AI is changing how companies engage with customers. Static FAQs and scripted demos...

Sep 4, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction Customer expectations in B2B are converging with those in B2C. Buyers want fast, personalized, and proactive support....

Sep 4, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction Procurement has long been treated as a back-office function, focused on cost reduction and compliance. Today it...

Sep 3, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction The days of quarterly reviews are giving way to continuous forecasting. CFOs are under pressure to respond...

Sep 3, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction Diversity, equity, and inclusion (DEI) are more than moral imperatives—they are business imperatives. Research consistently shows that...

Sep 3, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction Talent retention has become one of the defining challenges for B2B organizations. Losing experienced employees disrupts client...

Sep 3, 2025 Estimated Read Time: 3 mins

From the Editor’s Desk | Pineapple View Media

Introduction The question of whether AI will replace human creativity in marketing has been answered: it will not....

Sep 3, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction The era of third-party cookies is ending, and with it comes a fundamental reset in digital marketing....

Sep 2, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction Account-Based Marketing (ABM) has matured into a standard practice for targeting high-value customers. Now, sales enablement is...

Sep 2, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction Forecasting has always been central to sales leadership, but for decades it relied largely on intuition. Managers...

Sep 2, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction The future of work is not defined by where employees sit but by how they feel. Engagement,...

Sep 2, 2025 Estimated Read Time: 4 mins

From the Editor’s Desk | Pineapple View Media

Introduction The demand for content and campaigns in B2B marketing has exploded. Buyers expect personalized messaging, timely engagement,...

Sep 2, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Introduction The world of B2B sales is evolving rapidly. What was once an arena defined by cold calls,...

August 20, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

TradeCentric introducedAnalytics Plusthis week, a premium analytics solution designed to transform integration data into actionable insights. The offering...

August 20, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

This week Gartner released its 2025 Critical Capabilities report for Sales Force Automation platforms and Pega came out...

August 20, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

During the VTEX Vision 2025 event this week, VTEX revealed a new omnichannel engine powered byagentic AI. This...

August 20, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

This week it was announced thatB2BMX will anchor its own pavilion inside Advertising Week New York 2025. The...

August 12th, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

Apple is quietly converging on a seismic shift in user interface design: a voice-first overhaul powered by a...

August 12th, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

2025 has brought a significant tightening of global data privacy regulations, reshaping how B2B brands target and engage...

August 12th, 2025 Estimated Read Time: 8.5 mins

From the Editor’s Desk | Pineapple View Media

In the past, procurement was often seen as a back-office function focused on cost control. In 2025, it...

August 12th, 2025 Estimated Read Time: 9.5 mins

From the Editor’s Desk | Pineapple View Media

Customer experience in B2B markets has entered a new phase, one driven byAI-powered sentiment analysis. No longer limited...

August 5th, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

Global B2B sales strategies are undergoing a structural shift. With economic uncertainty, fluctuating procurement budgets, and heightened buyer...

August 5th, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

As the final phase-out of third-party cookies approaches, B2B marketers are racing torebuild their data strategiesaround first-party insights....

August 5th, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

Hybrid work is evolving again. The first wave (2020–2021) focused on remote enablement. The second (2022–2023) balanced flexibility...

August 5th, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

Cybersecurity has entered a new era. With hybrid work now the default, cloud ecosystems sprawling, and supply chain...

July 31, 2025 Estimated Read Time: 8.5 mins

From the Editor’s Desk | Pineapple View Media

This week, PROS (AI-powered pricing and CPQ specialists) and Commerce (formerly BigCommerce) announced a strategic partnership to merge...

July 31, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

This week, Oracle announced a landmark commitment to invest$3 billionin cloud and AI infrastructure acrossGermany and the Netherlandsover...

July 31, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

A new report from B2B operations experts across the UK and EU reveals thatalmost two-thirds of B2B revenue...

July 21, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

This week, global B2B ecommerce passed a new milestone: projected to reach$32 trillion by 2027, according to new...

July 21, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

In a bold move this week, media-tech companyLiveOneand voice tech innovatorSynervozannounced a joint B2B offering: aninteractive, voice-activated marketing...

July 21, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

This week marks a monumental leap in AI infrastructure: OpenAI and Oracle have agreed to expand the Stargate...

July 21, 2025 Estimated Read Time: 10 mins

From the Editor’s Desk | Pineapple View Media

This week in Visakhapatnam, India, theFusion AI Summit (July 25–26, 2025)took center stage—showcasing the next frontier of B2B...

July 21, 2025 Estimated Read Time: 9 mins

From the Editor’s Desk | Pineapple View Media

Deeto, a fast-rising Israeli B2B SaaS company, has raised$12.5 million in Series A fundingthis week to expand its...

July 14, 2025 Estimated Read Time: 10 mins

From the Editor’s Desk | Pineapple View Media

Fresh surveys from enterprise marketing groups across the UK and EU reveal something remarkable:AI adoption in B2B GTM...

July 14, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

In 2025, AI is finally delivering measurable ROI for B2B sales teams—and nowhere is this more evident than...

July 14, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

It’s official: B2B marketers are putting their money where their growth is.The latest Demand Gen Benchmark Report shows...

July 14, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

If you thought generative AI was just a passing trend, think again.According to a new McKinsey & AMA...

July 14, 2025 Estimated Read Time: 5-6 mins

From the Editor’s Desk | Pineapple View Media

The era of third-party cookies is ending—and B2B marketers are rethinking everything.The Cookieless ChallengeFor years, B2B demand generation...

July 14, 2025 Estimated Read Time: 5-6 mins

From the Editor’s Desk | Pineapple View Media

AI isn’t just part of marketing—it’s at the core of the highest-performing demand gen programs today.According to DesignRush,...

July 14, 2025 Estimated Read Time: 5-6 mins

From the Editor’s Desk | Pineapple View Media

Attribution has always been the Achilles heel of B2B marketing.When your buyers engage across LinkedIn, search, email, dark...

July 14, 2025 Estimated Read Time: 5-6 mins

From the Editor’s Desk | Pineapple View Media

B2B selling has never been more complex—or more digital.As buyers take control of their journeys, traditional sales outreach...

July 8, 2025 Estimated Read Time: 8 mins

From the Editor’s Desk | Pineapple View Media

Agentic AI—systems that autonomously create, test, and optimize campaigns—is moving from concept to mainstream. This evolution promises efficiency...

July 8, 2025 Estimated Read Time: 8 mins

From the Editor’s Desk | Pineapple View Media

Two forces are converging to redefine B2B marketing: the rise of generative AI and the need to combat...

July 8, 2025 Estimated Read Time: 8 mins

From the Editor’s Desk | Pineapple View Media

A quiet revolution is reshaping B2B buying: most decision-makers now prefer a purchase journey with minimal sales rep...

July 8, 2025 Estimated Read Time: 8 mins

From the Editor’s Desk | Pineapple View Media

In mid-2025, LinkedIn rolled out expanded monetization tools for professional creators and publishers. With video quickly surpassing static...

July 8, 2025 Estimated Read Time: 8 mins

From the Editor’s Desk | Pineapple View Media

B2B marketing budgets have officially crossed the digital tipping point. In 2025, over 60% of total spend now...

July 8, 2025 Estimated Read Time: 8 mins

From the Editor’s Desk | Pineapple View Media

In mid-2025, LinkedIn rolled out expanded monetization tools for professional creators and publishers. With video quickly surpassing static...

July 1, 2025 Estimated Read Time: 8 mins

From the Editor’s Desk | Pineapple View Media

Zoom and Drift have partnered to bring AI-powered live demos into the B2B sales process.Why It MattersStatic demos...

July 1, 2025 Estimated Read Time: 8 mins

From the Editor’s Desk | Pineapple View Media

According to Gartner, B2B ad budgets have reached record highs as CMOs shift to continuous engagement.Why It MattersModern...

July 1, 2025 Estimated Read Time: 8 mins

From the Editor’s Desk | Pineapple View Media

In June 2025, the EU finalized the AI Act, establishing the world’s first comprehensive legal framework for AI...

July 1, 2025 Estimated Read Time: 8 mins

From the Editor’s Desk | Pineapple View Media

In July 2025, LinkedIn expanded Sponsored Thought Leadership, empowering professionals to monetize their expertise. Brands now partner directly...

July 1, 2025 Estimated Read Time: 8 mins

From the Editor’s Desk | Pineapple View Media

On June 28, Google announced the broad rollout of Gemini AI across Google Workspace, signaling a defining moment...

June 24, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

On June 18, Infosys and Adobe jointly unveiled a strategic collaboration aimed at transforming how brands harness artificial...

June 24, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

At Cannes Lions 2025, Salesforce President and CMO Ariel Kelman took center stage to reveal the company's next-generation...

June 24, 2025 Estimated Read Time: 6 mins

From the Editor’s Desk | Pineapple View Media

Gartner's June 2025 CMO Spend Survey revealed a turning point: digital channels now represent61% of total B2B marketing...

June 24, 2025 Estimated Read Time: 6 mins

From the Editor’s Desk | Pineapple View Media

On June 24, marketing strategist Lisa Cole releasedBrand Gravity: How to Create Magnetic Pull in the Age of...

June 13, 2025 Estimated Read Time: 6 mins

From the Editor’s Desk | Pineapple View Media

In 2025, innovation no longer lives in silos. The most exciting progress is emerging at the intersection of...

June 13, 2025 Estimated Read Time: 6 mins

From the Editor’s Desk | Pineapple View Media

At the 2025 Cannes Lions International Festival of Creativity, it wasn't the usual spectacle of cinematic storytelling or...

June 13, 2025 Estimated Read Time: 6 mins

From the Editor’s Desk | Pineapple View Media

In 2025, innovation no longer lives in silos. The most exciting progress is emerging at the intersection of...

June 13, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

In a bold move that signals the shifting paradigm of marketing services in enterprise ecosystems, Ernst & Young...

June 11, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Adobe's latest innovation—AI-powered digital agents—signals a new chapter in user experience design. These tools aren't just about automating...

June 11, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Each June brings clarity on where marketing is headed, and in 2025, three trends dominate the conversation: AI...

June 11, 2025 Estimated Read Time: 6 mins

From the Editor’s Desk | Pineapple View Media

Thought leadership isn't what it used to be—and that's a good thing. Vereigen Media's launch of “Direct from...

June 11, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

Sales teams aren't being replaced by AI—they're being supercharged. In 2025, the best sales orgs are the ones...

June 4, 2025

From the Editor’s Desk | Pineapple View Media

For years, the Marketing Qualified Lead (MQL) has been the backbone of B2B demand generation strategies. However, in...

June 4, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

The theme at Adobe Summit this year was clear: content velocity. As marketing demands explode and personalization becomes...

June 4, 2025 Estimated Read Time: 6 mins

From the Editor’s Desk | Pineapple View Media

According to Deloitte's 2025 research, B2B buyers are prioritizing sustainability like never before. And it's not lip service....

May 28, 2025 Estimated Read Time: 5 mins

From the Editor’s Desk | Pineapple View Media

LinkedIn's latest B2B playbook is crystal clear: creator-led content is shaping the buyer journey. And it's not just...

May 28, 2025

From the Editor’s Desk | Pineapple View Media

The traditional sales funnel—Awareness, Consideration, Decision—is losing its relevance in the B2B world. Today's buyers aren't moving linearly;...

May 28, 2025

From the Editor’s Desk | Pineapple View Media

Demand generation has evolved dramatically over the past few years. In 2025, the focus is squarely on precision,...

May 28, 2025

From the Editor’s Desk | Pineapple View Media

Content syndication is a staple in many B2B demand generation strategies, but its potential is often undermined by...

May 28, 2025

From the Editor’s Desk | Pineapple View Media

Account-Based Marketing (ABM) has been one of the most talked-about strategies in B2B over the past decade. Yet...

May 28, 2025

From the Editor’s Desk | Pineapple View Media

Traditional B2B organizations have long struggled with the misalignment between sales and marketing. The root cause? Disconnected goals....

May 28, 2025

From the Editor’s Desk | Pineapple View Media

Revenue Operations—or RevOps—is no longer a buzzword. It's become the backbone of scalable growth in modern B2B companies....

May 28, 2025

From the Editor’s Desk | Pineapple View Media

B2B sales cycles are notoriously long—but they don't have to be. By removing friction and aligning closely with...

May 28, 2025

From the Editor’s Desk | Pineapple View Media

A lead pipeline should be a predictable path to revenue. But in many B2B organizations, it's a leaky...

May 28, 2025

From the Editor’s Desk | Pineapple View Media

B2B buyers increasingly want to buy on their own terms. They're researching anonymously, consuming content at their own...

May 21, 2025

From the Editor’s Desk | Pineapple View Media

Some sectors are doubling down on demand generation in 2025 as they push for accelerated growth and greater...

May 21, 2025

From the Editor’s Desk | Pineapple View Media

Intent data has taken center stage in modern B2B marketing, but many teams misuse it—or expect miracles. It's...

May 21, 2025

From the Editor’s Desk | Pineapple View Media

Artificial intelligence is transforming B2B marketing—but not in the way you might think. Rather than replacing marketers, AI...

May 21, 2025

From the Editor’s Desk | Pineapple View Media

The days of unchecked data collection are over. With global privacy laws tightening, B2B marketers must prioritize consent,...

May 21, 2025

From the Editor’s Desk | Pineapple View Media

A clean database is a marketer's secret weapon. Inaccurate or outdated data leads to wasted budget, poor targeting,...

May 21, 2025

From the Editor’s Desk | Pineapple View Media

Marketing automation promises efficiency and scale—but it can also amplify bad practices. Without a clear strategy, automation simply...

May 21, 2025

From the Editor’s Desk | Pineapple View Media

As we reach the mid-point of 2025, B2B marketing is evolving faster than ever. The convergence of AI,...

May 21, 2025

From the Editor’s Desk | Pineapple View Media

Outsourcing lead generation to the wrong publishers can quietly drain your budget, poison your CRM, and ruin campaign...

May 21, 2025

From the Editor’s Desk | Pineapple View Media

In 2025, tech firms are learning that high lead volume doesn't always equal high performance. Instead, the focus...

May 21, 2025

From the Editor’s Desk | Pineapple View Media

B2B and D2C may target different buyers, but growth principles often overlap. In fact, many B2B marketers are...

May 14, 2025

From the Editor’s Desk | Pineapple View Media

The modern CMO in 2025 is part strategist, part technologist, and part revenue driver. Gone are the days...

May 14, 2025

From the Editor’s Desk | Pineapple View Media

In many organizations, the gap between CMOs and CFOs remains wide. Marketing is seen as a cost center,...

May 14, 2025

From the Editor’s Desk | Pineapple View Media

B2B companies often face a crucial decision: should lead generation be managed internally or outsourced to experts? The...

May 14, 2025

From the Editor’s Desk | Pineapple View Media

In a crowded demand gen space, where services may seem commoditized, client management is the true differentiator. How...

May 14, 2025

From the Editor’s Desk | Pineapple View Media

Traditional campaign models have a start and end date—but buyers don't work that way. In 2025, always-on campaigns...

May 14, 2025

From the Editor’s Desk | Pineapple View Media

How AI tools are revolutionizing content creation and distribution for creators and brands alike.The creator economy has reshaped...

May 14, 2025

From the Editor’s Desk | Pineapple View Media

Leveraging AI and intent data to anticipate buyer behavior and orchestrate personalized experiences.The traditional linear funnel no longer...

May 14, 2025

From the Editor’s Desk | Pineapple View Media

Why authentic storytelling and personal connections outperform traditional tactics in B2B marketing.Today's B2B buyers crave genuine connections. Cold...

May 14, 2025

From the Editor’s Desk | Pineapple View Media

How marketers are evolving from static data storage to actionable, real-time insights.Collecting data is only half the battle...

May 14, 2025

From the Editor’s Desk | Pineapple View Media

Why robust marketing operations fuel campaign success and sustainable growth.Creative ideas fail without operational excellence. Marketing Ops teams...

May 07, 2025

From the Editor’s Desk | Pineapple View Media

Why combining brand storytelling with demand generation accelerates growth.The old divide between brand awareness and demand generation is...

May 07, 2025

From the Editor’s Desk | Pineapple View Media

Why the classic marketing funnel no longer fits today's multi-touch, nonlinear buyer paths.Funnels imply orderly, linear progress. Modern...

May 07, 2025

From the Editor’s Desk | Pineapple View Media

How marketers prepare for digital crises and protect brand trust.Cybersecurity focuses on prevention; cyber resilience prepares for recovery....

May 07, 2025

From the Editor’s Desk | Pineapple View Media

How brands can leverage AI while maintaining transparency, fairness, and consumer trust.AI offers unprecedented targeting and optimization capabilities....

May 07, 2025

From the Editor’s Desk | Pineapple View Media

How marketers are focusing on efficiency, revenue impact, and long-term value.With tighter budgets, marketing leaders must justify spend...

May 07, 2025

From the Editor’s Desk | Pineapple View Media

In a world where physical events are often costly and restrictive, Virtual Reality (VR) conferences are emerging as...

May 07, 2025

From the Editor’s Desk | Pineapple View Media

Neuro-marketing—the study of how the brain responds to marketing stimuli—is no longer just a consumer market play. B2B...

May 07, 2025

From the Editor’s Desk | Pineapple View Media

Augmented intelligence blends human intuition with AI-powered insights to create sales teams that work smarter, not harder. Unlike...

May 07, 2025

From the Editor’s Desk | Pineapple View Media

Most businesses collect massive amounts of data, but much of it remains unused and unlabeled — known as...

May 07, 2025

From the Editor’s Desk | Pineapple View Media

As cyber threats grow more sophisticated, traditional perimeter-based security models are becoming obsolete. Enter Zero Trust Architecture—a security...

May 07, 2025

From the Editor’s Desk | Pineapple View Media

Quantum computing, once the stuff of science fiction, is quickly emerging as a game-changer for business analytics. Unlike...

April 30, 2025

From the Editor’s Desk | Pineapple View Media

While celebrity endorsements dominate consumer marketing, B2B is witnessing a shift towards micro-influencers — specialized experts with smaller,...

April 30, 2025

From the Editor’s Desk | Pineapple View Media

The convergence of 5G networks and the Internet of Things (IoT) is ushering in a new era of...

April 30, 2025

From the Editor’s Desk | Pineapple View Media

The metaverse — immersive, persistent virtual worlds — is no longer just a consumer fantasy. Forward-thinking B2B companies...

April 30, 2025

From the Editor’s Desk | Pineapple View Media

Artificial Intelligence is transforming how B2B companies make critical decisions—from pricing strategies to hiring and customer segmentation. However,...

April 30, 2025

From the Editor’s Desk | Pineapple View Media

The shift to hybrid work models is redefining how B2B teams collaborate. Combining in-office and remote work offers...

April 30, 2025

From the Editor’s Desk | Pineapple View Media

Voice-activated technologies like smart speakers and virtual assistants are changing how buyers find information—and B2B marketers need to...

April 30, 2025

From the Editor’s Desk | Pineapple View Media

With data breaches making headlines and regulations like GDPR and CCPA reshaping compliance, customer data privacy is top...

April 30, 2025

From the Editor’s Desk | Pineapple View Media

Gamification—the use of game elements in non-game contexts—is gaining momentum in B2B sales and employee training. By incorporating...

April 30, 2025

From the Editor’s Desk | Pineapple View Media

Sustainability is no longer just a corporate social responsibility initiative—it's becoming a fundamental business driver in the B2B...