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Conversational Product Demos—Zoom + Drift Redefine B2B Selling

From the Editor’s Desk | Pineapple View Media
Conversational Product Demos—Zoom + Drift Redefine B2B Selling
Published on: July 1, 2025

Zoom and Drift have partnered to bring AI-powered live demos into the B2B sales process.

  1. Why It MattersStatic demos are giving way to personalized, interactive experiences.
  2. What It Does
  • Offers dynamic walkthroughs that adapt to buyer questions.
  • Enables AI to answer FAQs instantly.
  • Provides real-time analytics on engagement.
  1. B2B Use CasesTeams can reduce sales cycles and improve conversion by delivering tailored demos.
  2. Strategic Considerations
  • Pilot with a small set of high-value accounts.
  • Train reps to collaborate with AI assistants.
  • Monitor performance and refine workflows.
  1. Risks
  • Technical glitches can disrupt meetings.
  • Over-automation may feel impersonal.
  • Buyer skepticism about AI-driven guidance.

ConclusionConversational selling is the next frontier. Start preparing now.

Published By Pineapple View Media

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